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1 Grey Advertising, Inc.
NASDAQ: GREYУниверсальный русско-английский словарь > Grey Advertising, Inc.
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2 GREY
НАСДАК: Grey Advertising, Inc. -
3 grey
НАСДАК: Grey Advertising, Inc. -
4 издания для служебного пользования
Advertising: grey literatureУниверсальный русско-английский словарь > издания для служебного пользования
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5 нейтрально-серая шкала
Advertising: grey scale (10-ступенчатая шкала яркости для определения степени плотности изображения от чисто-белого ступень \#1 до чисто-чёрного ступень \#10)Универсальный русско-английский словарь > нейтрально-серая шкала
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6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 literature
ˈlɪtərɪtʃə сущ.
1) редк. образованность
2) литература;
совокупность книг по данному предмету;
печатный материал to produce (a) literature ≈ писать( о писателе) a body of literature ≈ объем, количество литературных произведений belletristic literature ≈ художественная литература classical literature ≈ классическая литература contemporary literature ≈ современная литература extensive literature ≈ большое количество литературы (по какому-л. вопросу) modern literature ≈ современная литература professional literature ≈ профессиональная литература voluminous literature ≈ объемное произведение
3) литературная деятельность литература, особ. художественная литература - English * of the XIX century английская (художественная) литература XIX века литература, печатные труды( в какой-л. области) - philological * филологическая литература - travel * путешествия, литература путешествий - grey * "серая" /внеиздательская/ литература - white * "белая" /издательская/ литература (разговорное) литература, печатные материалы( листовки, брошюры, буклеты и т. п.) музыкальная литература литературная деятельность, профессия - to be engaged in * заниматься литературным трудом;
быть литератором - to devote oneself to * посвятить себя литературе, заняться литературой - * was represented at the conference by young poets литература была представлена на конференции молодыми поэтами литература (учебный предмет) - to teach * преподавать литературу, быть учителем /преподавателем/ литературы (редкое) общая образованность, особ. культура речи advertising ~ рекламные издания advertising ~ рекламные проспекты literature литература newer ~ новейшая, современная литература promotional ~ рекламная литература promotional ~ рекламные издания sales ~ коммерческая литература sales ~ рекламная литератураБольшой англо-русский и русско-английский словарь > literature
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8 серая шкала
1) General subject: grey tone2) Medicine: gray scale (при ультразвуковом исследовании)3) Engineering: gray scale (яркости изображения)4) Polygraphy: gray chart5) Advertising: grey scale -
9 sky
(the part of space above the earth, in which the sun, moon etc can be seen; the heavens: The sky was blue and cloudless; We had grey skies and rain throughout our holiday; The skies were grey all week.) nebo- sky-blue- sky-diving
- sky-diver
- sky-high
- skyjack
- skyjacker
- skylight
- skyline - the sky's the limit* * *I [skái]1.nounnebo, nebesni svod; podnebje, klima; aeronautics zračni prostor; obsolete oblaki; colloquially zgornja vrsta slik (na razstavi slik); plural nebesain the skies figuratively (kot) v nebesih, presrečento the sky (skies) — do neba, čez vse mereout of a clear sky — iz vedrega neba (zlasti figuratively)the sky is blue (cloudy, overcast) — nebo je modro (oblačno)to praise (to laud) to the skies figuratively do nebes povzdigovati, v zvezde kovatito rise to the skies — dvigati se v nebo, v oblakeif the sky fall we shall catch larks figuratively ne izplača se brigati za tisto, kar ne more biti;2.adjectivesky-reaching, sky-touching — do neba segajočsky advertising commerce reklama na nebu (ki jo napiše letalo)sky hook American colloquially balon, sondasky train aeronautics leteči tovorni vlak (veliko transportno letalo)sky troops aeronautics military padalske četesky truck aeronautics American transportno letalo, leteči tovorni vlakII [skái]transitive verbsuniti (žogo), da zleti visoko v zrak; obesiti (sliko) visoko na steno -
10 толкучка
1) General subject: gray market, grey market, rag fair, rat race, squash, hustle2) Colloquial: flea market, bring-and-buy sale3) American: swap meet4) Law: second-hand market5) Advertising: clutter -
11 prac|ować
impf vi 1. (trudnić się) to work; (ciężko) to labour, to toil; (być zajętym) to be busy- pracować fizycznie/umysłowo to do physical/intellectual work- pracować zawodowo/zarobkowo to have a career/a paid job- pracować społecznie to do voluntary work- pracuję zawodowo od dwudziestu lat I’ve been working for twenty years- pracować sezonowo/dorywczo to do seasonal work/odd jobs- pracować jako tymczasowo zatrudniony to temp, to work as a temp- nie mógł znaleźć stałej pracy, więc pracował dorywczo he couldn’t find a permanent job, so he was temping a. doing odd jobs- pracować bez wytchnienia/ze wszystkich sił/od świtu do nocy to work without respite/as hard as one can/from dawn to dusk- pracował w pocie czoła, aby wyżywić liczną rodzinę he worked his fingers to the bone to provide for his large family- pracować jak wół to work like a Trojan- pracować w godzinach nadliczbowych to work overtime- pracować na akord/na dniówkę to be on piecework/be paid on a daily basis- pracować na czyjeś utrzymanie a. na kogoś to work to support sb- pracuję na samochód/nowe mieszkanie I’m working to get enough money to buy a car/a new flat- bogate kraje długo pracowały na swój dobrobyt it took rich countries many years of hard work to become prosperous- pracować dla kogoś/czegoś to work for sb/sth- pracuję od lat dla ich firmy I’ve been working for their company for years- pracować nad kimś to work on sb- dużo pracował nad sobą, żeby wyćwiczyć pamięć he had to work hard to train his memory- pracować nad czymś to work at a. on sth- pisarz pracował nad nową książką the author was working on a new book- komisja sejmowa pracuje nad ustawą budżetową/o ubezpieczeniach społecznych a parliamentary committee is working on the budget bill/the social insurance bill- musisz pracować nad backhandem you must practise your backhand2. (zarobkować) to work- pracować jako nauczyciel/listonosz to work as a teacher/a postman- pracować w fabryce/w szpitalu to work at a factory/hospital- pracować w przemyśle/reklamie/ubezpieczeniach to work in industry/advertising/insurance- pracować na budowie to work as a builder a. on a building site- pracować etatowo/na pół etatu to have a full-time/part-time job- pracować w systemie zmianowym to work shifts- pracować na dziennej/nocnej zmianie to work days/nights- pracować przy sortowaniu listów to have a job sorting letters- pracować na komputerze/tokarce to work at the computer/lathe- pracować zawodowo przy domowym terminalu to telecommute- pracować głową to do intellectual work- pracować piórem to live by the pen- pracować łopatą to be a labourer- kobieta pracująca a working woman- pracujące matki working mothers3. (współpracować) to work, to cooperate (z kimś/czymś with sb/sth)- dobrze mi się z nim pracuje I like working with him- komisja pracuje z zespołem doradców the commission cooperates with a team of advisers- pracować z młodzieżą to work with young people4. (funkcjonować) [serce, płuca, nerki] to work; [biuro, sklep] to work; [maszyna, silnik] to work, to operate, to run- serce pracuje prawidłowo the heart is functioning normally- podczas pływania pracują wszystkie mięśnie when you swim, all your muscles work- jego umysł pracował sprawnie he was of sound mind- poczta dzisiaj nie pracuje the post office is closed today- sądy pracują opieszale the courts are slow in dealing with the business in hand- szpitale pracują bez przerwy hospitals work non-stop- sklepy pracują do dwudziestej shops stay open till 8 p.m.- wytwórnia pracuje na eksport/na rynek wewnętrzny the plant manufactures for export/for the home market- maszyna pracuje bez zarzutu the machine is running smoothly- tylko dwa z czterech silników pracują only two of the four engines work a. are working- pracować na zwolnionych obrotach to work a. be working at a slow pace- pracować za dwóch a. trzech to work like nobody’s business pot., to do the work of two a. three (men) pot.- czas pracuje dla niego a. na jego korzyść/przeciw niemu a. na jego niekorzyść time is on his side/against him- kto nie pracuje, ten nie je przysł. if you don’t work you shan’t eat przysł.The New English-Polish, Polish-English Kościuszko foundation dictionary > prac|ować
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